Leads are potential customers who have shown interest in your product or service and provided their contact information. However, most people do not part easily with their contact details unless offered something valuable in return. Lead magnets are effective tools for capturing leads and their contact information.

All businesses need customers to survive, but not everyone is ready to buy. Data shows only 3% are ready to pull out their wallets immediately. However, there’s a much larger group (40%) who are either ready to buy or interested but not right now—these are your business leads.